PPC Geeks
Find out how Jayson C Adonix Studios lead generation specialist played a key part in growing PPC Geeks revenue from 100k to over £1,000,000.
The Challenge
A PPC/Google Ads company was struggling with inadequate results from their lead generation efforts. Their use of the “spray and pray” method resulted in high costs and poor campaign metrics due to a lack of a precise ideal customer profile. The company needed to identify and develop a clear ideal customer profile, reduce lead generation costs, and improve their campaign metrics.
Solution
I implemented strategies to profile and qualify leads effectively. This involved researching and identifying potential leads based on various parameters, such as demographics, firmographics, psychographics, behavioural data, intent, and unique attributes. Various platforms were identified that catered to unique segments, for instance, there is a specific platform for startups, e-commerce brands, real estate, healthcare, and other industries. Advanced utilization of B2B databases and CRM systems was employed for lead nurturing, personalization, and targeted outreach.
Conclusions
As a result of my efforts, the company sales increased significantly during my tenure, reaching over a hundred of thousands of sales and even reaching the million mark. By precisely targeting the right audience, lead generation became more efficient, ensuring that the leads were highly qualified and had a higher probability of conversion. This strategic focus led to more closed deals, significant revenue growth and surpassing sales target. Developing and implementing a targeted lead qualification strategy transformed the company’s lead generation process, leading to remarkable sales expansion and enhanced efficiency in their marketing efforts.
Developing and implementing a targeted lead qualification strategy transformed the company’s lead generation process, leading to remarkable sales expansion and enhanced efficiency in their marketing efforts.
