Ittefaq Salt
Find out how Adonix Studios SEO specialist Alfarazza helped Ittefaq Salt increase their Organic Traffic by 38% & contribute £1,123,000 generated in revenue.
The Challenge
Limited Online Visibility: Ittefaq Salt faced challenges in visibility on search engines, hindering its reach to potential international customers.
Competing in Global Markets: The Company aimed to compete with other international salt suppliers and needed a strategic approach to stand out in search engine results.
Targeting Specific Markets: It was crucial to tailor the SEO strategy to cater to the preferences and search behaviours of the target markets, including the United States, France, and Spain.
Solution
Keyword Research and Localization: Conducted in-depth keyword research to identify high-ranking and relevant keywords in the salt industry. Utilized localization strategies to target specific keywords in English, French, and Spanish to align with the target markets.
On-Page Optimization: Optimized website content, meta tags, and headers with targeted keywords for improved search engine visibility. Implemented schema markup to enhance rich snippets and provide search engines with detailed information about Ittefaq Salt’s products.
Content Creation and Blogging: Developed engaging and informative content about the benefits of salt products, the salt industry, and the company’s unique selling propositions. Implemented a consistent blogging strategy to showcase Ittefaq Salt’s expertise and build authority in the industry.
Link Building and Outreach: Conducted a comprehensive link-building campaign to acquire high-quality backlinks from reputable websites in the salt and export industry.
Fostered relationships with influencers and bloggers to promote Ittefaq Salt’s products and generate valuable backlinks.
Technical SEO Optimization: Conducted a thorough technical SEO audit to identify and resolve issues related to website speed, mobile responsiveness, and crawlability. Implemented SSL encryption to enhance website security and trustworthiness.
Local SEO Strategies: Optimized Google My Business profiles for target locations, ensuring accurate business information for local searches. Encouraged customer reviews to enhance local search visibility in the United States, France, Spain, and other key markets.
Conclusions
1. Significant Increase in Organic Traffic: Ittefaq Salt experienced a substantial increase in organic traffic, reaching a broader audience interested in salt products.
2. Improved Search Engine Rankings: Targeted keywords achieved higher rankings on major search engines, enhancing Ittefaq Salt’s visibility in the competitive global market.
3. Enhanced Brand Authority: The consistent creation of valuable content and the acquisition of high-quality backlinks contributed to Ittefaq Salt’s increased authority in the salt industry.
⦁ Local Market Penetration: Local SEO strategies successfully improved Ittefaq Salt’s visibility in target markets, resulting in increased inquiries and orders from the United States, France, and Spain.
⦁ Positive User Engagement: Enhanced website performance and optimized user experience contributed to increased time spent on the site, reduced bounce rates, and improved user engagement.
