dooloop
Discover how Rahil K created a bespoke website design and a smooth user experience for Dooloop.
The Challenge
Limited Upselling Opportunities: Dooloop may have struggled to provide customers with personalized shopping experiences and upselling opportunities, leading to a lower average order value.
Inefficient Business Operations: The business might have faced challenges in streamlining operations and engaging customers effectively, indicating a potential need for third-party app integrations.
Insufficient Customer Education: Customers may have lacked sufficient information about the pet accessories, leading to potential confusion or hesitation in making purchases.
Difficulty in Locating Physical Stores: Customers may have found it challenging to locate physical stores, indicating a need for an improved store locator feature to enhance the overall shopping experience.
Limited Online Visibility: Dooloop’s website may have suffered from poor search engine visibility, suggesting a need for comprehensive SEO enhancements to attract more organic traffic.
Absence of Engaging Content: The lack of how-to videos and informative content on the product pages may have resulted in a lower understanding of the features and benefits of pet accessories.
Lack of Geographic Store Information: Dooloop may have faced challenges in providing customers with easy access to information about the locations of its physical stores worldwide, affecting the overall customer experience.
Solution
✅ Bundle Building Functionality with Variant Selection: To enhance the customer shopping experience and drive upselling, I implemented a bundle-building functionality that empowered customers to select different product variants and create personalized packages. This interactive feature not only increased the average order value but also delighted customers by giving them the freedom to customize their purchases.
✅ Integration of Third-Party Apps and Services: To streamline business operations and maximize customer engagement, I integrated various third-party apps and services. I seamlessly incorporated Mailchimp to facilitate email marketing campaigns and help build a loyal customer base. Additionally, I integrated multiple payment gateways to provide customers with convenient and secure transaction options.
✅ How-To Videos in Product Page Template: To provide customers with helpful information and usage demonstrations, I added how-to videos to the product page template. These videos showcased the various pet accessories and demonstrated their features, ensuring customers had a clear understanding of the products they were interested in.
✅ Store Locator with Map box Plugin: To assist customers in finding the nearest physical store, I integrated the Map box plugin for a store locator feature. Customers could input their location, and the website would display a map with markers indicating the 571 Dooloop stores worldwide. This feature facilitated a seamless shopping experience, allowing customers to conveniently find the store closest to them.
✅ Search Engine Optimization (SEO) Enhancements: Recognizing the importance of organic visibility, I implemented comprehensive on-page optimization techniques. Through page speed optimization, mobile optimization, and improved site structure, I contributed to better search engine rankings, resulting in increased organic traffic to the website. Through my collaborative efforts with Dooloop, I successfully transformed their pet accessories store into a thriving online business.
Conclusions
By delivering a captivating UI/UX design, integrating innovative features, implementing SEO strategies, and leveraging social media and content marketing, I helped Dooloop achieve its goals of increased traffic, improved sales, and enhanced brand visibility. The Shopify website I developed has not only empowered Dooloop to serve its existing customer base better but has also attracted new customers, positioning the brand as a leader in the pet accessories industry.
