Cotton Comfort Bedding -

Cotton Comfort Bedding

Find out how Adonix Studios SEO specialist Alfarazza helped cotton comfort bedding generate over £834,000 in additional revenue & increase their Conversation Rate Optimisation to 15%.

Achieved an outstanding 40% increase in organic traffic within the first six months, signalling a substantial improvement in visibility on search engine results pages.

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Elevated key industry-related keywords from the second and third pages to dominate the first page of Google search results, resulting in an impressive 31% increase in keyword rankings.

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Through a robust content strategy and strategic link-building efforts, It solidified its authority in the bedding industry, resulting in a notable 25% increase in perceived authority within the target market.

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Implemented CRO strategies leading to a 15% increase in the conversion rate, translating into higher sales and revenue.

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Cotton Comfort Bedding, a UK-based bedding company, approached Adonix studios SEO specialist Alfarazza to enhance its online presence and increase organic traffic. The client's website, cottoncomfortbedding.co.uk, offered a range of high-quality bedding products but faced challenges in visibility and competition within the saturated online market.

Cotton Comfort Bedding SEO specialist Alfaraza

The Challenge

Visibility and Competition:
Cotton Comfort Bedding faced challenges in visibility and competition within the saturated online bedding market.

Solution

Keyword Research: Conducted extensive keyword research to identify relevant and high-volume search terms related to bedding products, focusing on a combination of short-tail and long-tail keywords.
On-Page Optimization: Implemented on-page optimization strategies to enhance the website’s structure, metadata, and content. This involved optimizing product descriptions, improving meta titles and descriptions, and ensuring proper header tags usage.
Technical SEO: Conducted a thorough technical SEO audit to identify and fix issues hindering search engine crawlers. Addressed issues such as broken links, site speed optimization, and mobile responsiveness.
Content Strategy: Developed a content strategy, creating engaging and informative content related to bedding trends, care tips, and product comparisons. Regular blog posts were published to establish authority in the industry.

Link Building: Implemented a strategic link-building campaign to acquire high-quality backlinks from reputable websites, improving the website’s authority and credibility.
Local SEO: Optimized the website for local search by creating and optimizing a Google My Business profile, ensuring prominence in local searches.

Conclusions

The successfully executed a comprehensive SEO campaign, propelling Cotton Comfort Bedding to the forefront of the online bedding market. The strategic combination of on-page optimization, technical SEO, content creation, and link building resulted in increased organic traffic, improved keyword rankings, and enhanced user experience, ultimately contributing to the client’s business growth.